SEO- Search Engine Optimization, in simple words, is a technique of putting your Web site on the first one or two pages of a search engine’s search results. Before we jump into the specific SEO techniques, we need to know how the search engines seek out our Web sites. In a very straightforward manner, search engines send crawlers to search through your site.
Your goal, (once your site is found) is to get your site to the first page of the search result. To ensure that your site comes within first and second pages of the search results (when a keyword match is found), few techniques need to be followed and this is where Clovis SEO means come in. There are various trends and techniques that revolve SEO practices and some of the most common ones that most SEO is driven Web sites to use or should use are explained below (in no particular order).
This article breaks down the SEO techniques into two parts; technical details and non-technical details.
The way a Web site is built and coded determines an important factor with regard to the SEO aspect. A Web site should be well indexed which makes it easier for the crawler programs to crawl through. Here, we discuss the issues which help in better indexing of a Web site.
We begin with the topmost attribute of a Web page; the TITLE of the page.
The title of your Web page can in itself act as a keyword for your visitors and also for the crawlers. At a go, your visitors will get to know the theme of the site and as for the crawlers, the title tag helps in the indexing of your Web site. So, it is essential to decide on a good title for the page that serves both as a title and a keyword.
Two meta elements that are essentials for search engine optimization would be description meta tag and the keyword meta tag.
The keyword tag is the tag where you can store keywords related to your site’s content which acts as an indexer for your site and easier crawling by the search engine crawlers.
Though due to “keyword stuffing”, many of the search engines now almost disregard the ‘keyword’ tag, you can always keep it as an indexer in your source code.
The description tag as the name says contains a description of the Website when the Web site comes in the search result, this description is the first thing users see. Therefore, this description should be short and to the point and as descriptive as possible with the use of the major keywords appropriate for the site. But don’t make it too long and boring. It’s best to keep it short and simple yet providing enough details about the site which makes the user want to click on the link and search crawlers to understand what the site is about to bring the Web site within the first one or two pages of the search result.
c.Heading Tags and Alt Attribute
The heading tags, etc are commonly used tags for providing the main page heading, the title of a paragraph on the Web page, etc. It is always a good practice to make use of heading tags on your Web page. From a user’s perspective, the headings provide a visual break and as for the search engine crawlers, these tags help to better index your site, helping the crawlers to understand the content of your site in a clearer manner.
The alt attribute, a property of the image tag ” is provided so that when an image cannot be displayed, in place of the image the text in the alt attribute shows. If the image is displayed the text (given at the alt) shows when you mouseover on the image. If we use the alt attribute in the image, there will be more related words appropriate with the content of the site which helps in better indexing of the site; which in turn helps the Web site to show up within the first pages of the search results.
d.XML Site Map
A site map provides the number of pages a site contains in other words a top-down view of the site content on the whole. An XML site map acts as an excellent indexer for your Web site. In the current times, an XML site map is a must if you want your Web site to be crawled through and through or better still if you want your site to appear into the top two pages of the search results.
There are many advantages of keeping an XML site map for your site, one being that it helps find dynamic pages, which can only be accessed through forms and other entities. The site map indicates or indexes for the crawler to find these pages.
The above were some of the technical aspects of search engine optimization. Apart from these, there are other non-technical factors that affect search engine optimization.
Link and Socialize
Link to other people’s sites, submit your Web site to directories, make good use of the existing Webmaster tools, and with social media giants like Facebook, Twitter around its easier to spread the word and let people know that you exist. Build a network, tell people about your site.
As goes with any relationship, maintain the practice of giving and take; link other friend’s site to yours, retweet, share, link back and help people and you’re sure to get the favor back.
The above techniques, if gone well then we have your site appeared on the first two pages of the search result, managed to get enough attention of the users, and have them clicked on the link. So what next, are we just looking for users to click on our Web site link? No, we are not, our initial goal is to bring users to our site, let the world know we exist but our ultimate goal is to grow our site and we can only do that if our visitors stay or in other words comes back to visit our site again.
For your visitors to come back to your site again, the content of the site and how it is presented plays a vital issue. It is very IMPORTANT that you keep your Web site content related to what you say it is. This means that if you have mentioned one thing (say, how to grow apple trees) in your titles and meta tags and you give something completely different (say, how to fix a doorknob) it’s a major negative marking for your site. When visitors will finally reach your actual content, not getting quite what they expected that is content relevant to your main page or title of your site will ultimately drift your readers and visitors away. So, take an extra effort on the content of your site. Do a bit of research on the topic you have in mind, plan ahead what you want to give your visitors and how you want to present it.
On a personal note, your Web site is an extension of your thoughts and imagination, put some heart into it, be it the design the layout or the content, if you can touch your reader’s senses through your site they’re sure to keep coming back and you’re sure to make them stay. Enjoy SEOing!